Marketing Margie. Sales Sam. IT Isabel. Accounting Alan.

Do you know who your business's buyer personas are? And if so, how much do you know about them?

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time.